HTML Email Design
A mockup of what an HTML email launch for the product could look like. The main CTA is to purchase the candle solo. The secondary CTA is to sign up for the company's monthly subscription box.
I laid out a brand board for the client, detailing typography, product specs, logo treatment, and colors. I like to create boards like this for simple brands to keep everything organized and in one place.
I considered a hand-lettered approach when sketching logos. Ultimately, the cleaner. more straightforward type won out, but I was a fan of the aesthetic of the script over terra cotta.