Maggie Tielker
Creative Direction & Design
resist-pin-yellow.png

RESIST Pin

An enamel pin & a symbol of resistance.

Sold at jointherestistancenow.org. All proceeds go to Planned Parenthood, the ACLU, and the Natural Resource Defense Council.

Join the resistance

Join the resistance

The typeface I chose for the pin and packaging is DDC Hardware, designed by Aaron Draplin. (Available at Lost Type Co-Op). It feels strong, functional, readable, utilitarian, and timeless, not trendy – perfect for a protest item.

Packaging design

Packaging design

For the backing, my vision was the classic fist up, symbolizing resistance and holding a protest sign. This is an image many of us have seen at multiple marches including the 2017 Women's March.

The yellow accent is a particularly energizing color. 

Sketches

Sketches

After going back and forth with a few sketches, the client decided on a simple rectangular shape, with a strong black background letting the natural gold metal of the pin shine through. She liked the subtle reference to Star Wars with the outlined block text, a nod to the geeky culture of the office environment she works in. 

resist-pin.jpg